![]() ![]() As soon as you complete the Prologue, the gargantuan and mysterious world of Sanctuary opens up like a book, teaming with vendors, monks, beggars, thieves, demonic creatures, and harsh landscapes. That advertising blitz may pay off for Activision Blizzard because Diablo IV is wicked fun. The push extends to the game's marketing campaign: the studio commissioned a massive Diablo 4-themed mural for a deconsecrated Jesuit cathedral in France in March, teamed up with companies like KFC for merchandise and game tie-ins, and has offered players exclusive windows to play the game in the months leading up to its release. Stewed in a pressure cooker of past franchise failures and expectations, it's an expansive homage to the gothic, heavy-metal sensibility of the first two Diablo games with a colossal open world and shiny new graphics. ![]() ![]() It's clear that Activision Blizzard believes Diablo IV could answer their prayers. ![]()
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